JAY KAYEMBE
At the evolving intersection where African creativity meets global commercial ambition, Jay Kayembe emerges as a foundational leader, a multi-award-winning creative and strategic visionary whose work is not merely shaping but actively redefining how brands engage culture, community, and commerce across the continent and beyond.
As the Founder and Chief Creative Officer of The Kollektive Agency, Kayembe represents a new breed of African executive, adeptly navigating both high-growth corporate strategy and the continent's rich, nuanced cultural ecosystems, demonstrating a career distinguished by a potent blend of creative excellence and a sharp commercial instinct.
Notably, before relaunching The Kollektive, his tenure as a Marketer, Creative Executive Director, and Shareholder at Fresh AF—part of the Avatar & M&N Group—saw him lead transformative business development and repositioning efforts that delivered an impressive revenue surge in under two years, established award-winning multinational campaigns, and significantly contributed to the agency's ascent as one of the Top 3 Media Agencies in Sub-Saharan Africa.
This leadership, anchored in authenticity, cultural fluency, and business intelligence, has garnered him recognition across industries and earned the trust of global leaders who commend his "rare understanding of Pan-African audiences" and "integrity, resilience, and leadership excellence".
Today, Jay Kayembe continues to stand at the forefront of Africa’s creative renaissance, leveraging his cultural capital and business acumen not just to build platforms and brands, but to strategically scale an agency model with the 2025 relaunch of The Kollektive that is not only built in Africa, but meticulously engineered for the future of the global creative African economy.